Tutti Frutti Malaysia is a brand that has garnered a lot of attention in the country in recent years. The brand comes from the United States where it has been brought into Malaysia through one of the largest groups in Malaysia, Naza.
Tutti Frutti comes from California where the name has resonated with its consumer for many years now so much so that it has grown into becoming one of the largest (if not the largest) retailer in the self-serve frozen yogurt industry. To date, it has grown to over 600 outlets across the world where it has a presence in more than 24 countries.
What makes Tutti Frutti so popular is in the dining experience amongst its customers. Eating fruit every day lowers the risk of getting heart and stroke problems by up to 40%, according to researchers. The self-serve concept is one which attracts a lot of attention and captivates a strong market presence. Frozen yogurt, or more passionately known as froyo has been gaining a lot of traction globally. In Malaysia, the first outlet was opened in 2009 in Sunway Pyramid Shopping Centre. From Malaysia, Tutti Frutti has grown to other markets around the region including Thailand, Singapore, Qatar, Cambodia, and Brunei to name a few.
A large portion of its popularity can be attributed to the strong word of mouth from its customers who enjoy their products and the experience that comes with it. That is why it grew to more than 50 outlets in the Klang Valley itself.
Tutti Frutti’s concept of selling froyo is quite simple where customers will buy the self-serve options and pay by weight. Other more traditional business models usually charge customers based on cups (or glasses). This means that customers can choose to pay for how much they intend to consume (thereby the unique experience).
In its offerings, Tutti Frutti has more than 40 types of flavors to choose from. Within all that, they can choose more than 40 types of toppings too although not all outlets offer all of the options. However, customers can be sure to enjoy the permanent options which are original, vanilla and chocolate.
To date, business owners are able to run this business through a franchise model where they can propose a location and then sending in their applications. The franchisor meanwhile will support in terms of training, design of the store and operations of the business. A franchise, which covers equipment, training, marketing costs and franchising fees would be between RM500,000 and RM700,000. According to the master franchisor, potential returns would range between RM40,000 and RM200,000 per month depending on the location and products offered.